Phil Del Negro

"If you always do what you have always done, you will always get what you have always got."

Welcome!

Phil Del Negro

Sales & Marketing Professional

  • Ping me: phil@delnegro.com
  • Ring me: 619.861.8145
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My name is Phil Del Negro and I firmly believe that one has to have passion, dedication and determination in everything that they strive to accomplish in today’s business environment. What I am most passionate about centers around both organization and communication. I enjoy working on ways in a company to improve communication on all levels; implementing steps to streamline existing processes; developing and executing plans to provide for back-up and redundancy; introducing technology solutions where available as well as measuring performance with benchmarks and analytics.

My teammates have always described me as “tough but fair” at the same time. They know me as a dedicated and hard-working professional. There is nothing more important and satisfying to me than making a difference within an organization based on the above mentioned areas.

Here are some ways I would also describe myself:

•Technician, manager, entrepreneur
•Solar powered (solar thermal, domestic hot water and photovoltaic)
•Backyard and boardroom authority
•Green minded and environmentally responsible
•Personal selling superstar
•Driver of sales results
•Social media savvy
•Data base architect
•Marketing guru
•e-Commerce expert
•Public relations manager
•Internet publisher
•Catalog marketer extraordinaire
•Swimming pool and spa industry aficionado
•Real estate mogul
•Forensically focused
•Data driven
•Operational game-changer
•Internet curator
•Authentic

With sunny regards!

 

Professional Skills

Sales Management
Solar Energy
Business Development
Marketing Strategy
Leadership
Team Building

"Irons In The Fire"

Work Experience

2020 to 2023

Chief Revenue Officer

Chico, California

In 1969, there were no successful solar businesses, and FAFCO® founders Freeman A. Ford and Richard O. Rhodes sought to change that. The standard they set back then remains the same today: any new FAFCO® product must be practical, efficient, and above all, make economic sense.

In the beginning, the few existing solar water heating system used heavy, expensive “copper glass” collectors.FAFCO®’s first breakthrough was developing a proprietary copolymer blend material that was inexpensive, easy to install, and could withstand prolonged exposure to sunlight, heat and pressure. The second breakthrough was the collector panel design, featuring many small, closely spaced tubes that efficiently transferred thermal energy into water. Within a matter of years, FAFCO® was the largest purveyor of solar pool heating systems in the United States.

In 1998, After witnessing FAFCO®’s success in solar pool heating, the Department of Energy’s National Renewable Energy Laboratory approached FAFCO® with an exciting challenge: to jointly develop the world’s first lightweight, affordable solar heating system for household water. FAFCO® accepted the challenge, and in 2007, introduced a solar hot water system capable of reducing water heating bills by up to 50%—even more in some applications.

In a history spanning over four decades, FAFCO® has earned nearly 30 U.S. patents. FAFCO®’s achievements in solar technology have been widely recognized with a variety of industry awards and even a feature in Newsweek magazine’s “History of Solar” in 2008. Today, FAFCO® remains confident that with time and technology, it will achieve its ultimate goal of putting solar energy within reach of every household.

2017 to 2020

Vice President of Sales and Marketing

Chico, California

2016 to 2017

Market Director

San Diego, California

The Market Director is responsible for organizing, motivating, and leading an entire market. The leader is responsible for meeting and exceeding sales targets while managing the ongoing profitability of a given geographic region.

The Director will apply his track record of proven leadership abilities and substantial history of direct sales success to recruiting, hiring, managing, training, and motivating a sales team that exceeds goals and targets. With direct reporting responsibility for 3+ Team Leaders, the Market Director applies his communication, management, and sales acumen to ensure that the highest standards of sales skills are met and that measurable sales results attained.

Duties and Responsibilities

• Inspire, manage, motivate, and mentor teams of Team Leaders, Assistant Team Leaders, Solar Consultants, Consultants-in-Training and Field Marketing Specialists to maximize lead generation and conversion, increase sales volume, and attain sales quota in assiged market;
• Monitor and coach to performance scorecards;
• Act as a champion of ASD’s training, onboarding, and career progression program, ensuring adherence, standard attainment, and high levels of visionary communication to team;
• Partner with recruiting to develop strategies to attract “A” talent;
• Source, interview, hire, and inspire new talent to join the ASD team and excel in a sales role, ensuring that all open requisitions are filled timely;
• Conduct ride-alongs and work-withs in field to ensure compliance with best practices in offering the ASD program;
• Conduct evaluations of new hires to complete sales process certification;
• Deliver new-hire training to ensure adherence to ASD standards; effectively present and translate learning into performance within a 1:MANY and a 1:1 environment;
• Provide leadership and development training for the new Team Leaders and ensure that they have the necessary tools to succeed in their respective roles

2014 to 2016

Vice President of Sales and Marketing

Murietta, California

HelioPower is an integrated energy solutions company with over 4,000 solar and clean energy systems engineered and installed since 2001. We reduce energy costs and develop energy assets by leveraging renewable energy production, demand side management and return on investment strategies for clients in the U.S. and abroad.

A Diversified Approach To Providing Renewable Energy Technologies and Expertise

HelioPower’s mission is to reduce the cost of energy for our clients. We employ a diversified approach to providing renewable energy technologies and load reduction expertise. Because needs can vary greatly among energy consumers, HelioPower is committed to helping our clients understand their unique energy challenges as well as delivering a highly customized array of services and products to address any energy objective.

2014

Regional Sales Manager

San Diego, California

- Launched new sales territory for the # 1 residential solar company in America
- Recruited, hired, trained and retained top performing sales team in a start-up environment
- Consistently exceeded key performance indicators in the areas of revenue, close rate, referrals, self-generated leads, price per watt (PPW) and realization rate
- Orchestrated day-to-day sales management activities

2011 to 2014

President

Irvine, CA

- Managed day-to-day operations of a multi-million dollar legacy company
- Restructured lead generation system to provide ROI statistics and customer follow-up mechanisms
- Launched email marketing campaigns and executed social media strategies
- Coordinated company-wide recruiting, training and sales retention efforts
- Expanded networking activities by identifying key strategic solar energy partners
- Designed a sales system to minimize lost opportunities and to maximize revenue potential

Find Complete Employment History HERE - https://www.linkedin.com/in/phildelnegro/

Education

2001 - 2003

Master of Business Administration, MBA

University of Phoenix

1985 - 1989

Bachelor of Science in Business Administration, BSBA

Western New England University

1981 - 1985

High School Diploma

Cathedral High School

Quotes

Quote of the Moment

“It’s not whether you get knocked down; it’s whether you get up.” ~ Vince Lombardi

Words To Live By

mellifluous

Quote Hall of Fame

"Yesterday's home runs don't win today's games." ~ Babe Ruth

“I always have a quotation for everything – it saves original thinking.” ~ Dorothy L. Sayers

References

  • "Phil is a strong leader, passionate about his work and will continue to thrive at whatever he puts his mind to. He has a depth of experience that is unrivaled in the industry. Phil’s expertise has enabled him to turn opportunities into reality.

    I have enjoyed working alongside Phil for the past three years at FAFCO. Phil has the unique ability to balance strategy, tactics and common sense to get things done and get them done in a way that lasts. He is quick on his feet and can pivot to accommodate whatever the solar-coaster throws at him.

    Most importantly, Phil makes it a priority to ensure his team, customers and peers are getting what they need to succeed.

    I have the utmost respect for Phil and recommend him as a powerful executive."

    Alex Ward Director of Engineering and Operations at FAFCO, Inc.
  • "A true professional in every sense, Phil was long known to me in the industry before I had the pleasure of recruiting him to HelioPower. I worked with Phil for over 18 months and during that time, he taught me a tremendous amount about business, marketing, and running sales teams. Phil is probably the most hyper-organized individual I know and as a result has tremendously high bandwidth for getting things done, and not just anything, the stuff that moves the needle. Moreover, I've seen him do this repeatedly with scarce resources and in the face of challenges that would make lesser managers run for the hills. Additionally, he accomplishes all this with an outstanding level of integrity. He's one of the best in the business. I'd go to battle with him anytime, anywhere."

    Scott Gordon Vice President Operations at Sera Labs, Author
  • "Phil is a brilliant Sales and Marketing executive with many years of experience. Through working with Phil, I have learned that he is not afraid to tackle tough issues head-on with a pragmatic, sensible approach. His innovative, hands-on management style drives employees to create efficiencies and work at higher levels.

    Phil’s enthusiasm for his work and boundless energy inspires peers and subordinates, and creates an environment in which folks strive to do their best. Our Leadership team at FAFCO has been most impressed with Phil’s creative, positive outlook and presentation/training style which is open and inviting, engaging and thorough. Phil is able to inspire broad audiences and those audiences are always left high-spirited and well educated. This has contributed greatly to FAFCO’s success.

    Phil is a wonderful colleague to have worked with and I would recommend him for any endeavor."

    Terra Ayers Director Of Operations at Transfer Flow, Inc.
  • "It’s my pleasure to write this letter of recommendation for Phil DelNegro, in his capacity as Vice President of Sales. As a Regional Sales Manager, I reported directly to Phil. I can state definitively, that in my 20 year career in sales, Phil is the finest V.P. of Sales that I’ve ever worked with.

    In the sales arena, Phil excels in recognizing and hiring top talent, and then honing these sales professionals to a razor’s edge. Although managing high performance salespeople can be problematic, Phil does this with grace and patience, firmly encouraging each to perform to their top potential. Phil has a deep understanding of the sales cycle, and how best to deploy his staff to maximize sales volume, revenue and market share. He is startlingly intelligent, and has the ability to innovate, and execute, in a dynamic environment where rapid change is the rule, not the exception.

    Phil’s true value becomes apparent when you realize that he equally talented in the marketing and operational arenas. His depth of knowledge and expertise in these areas ensures that he can fill the funnel, manage the process and ensure backend fulfillment.

    As an example of the esteem in which Phil is held, let me share an anecdote. At a conference where a major OEM was launching a new product line, Phil, not the OEM’s marketing staff, was asked to present the sales/marketing strategy portion of the presentation. When finished, he received a standing ovation from the audience of senior executives that were in attendance.

    Not only is Phil a consummate professional in the sales world, but he is a warm, insightful and humorous individual that I looked forward to working with every single day. His can-do attitude is infectious, and he encourages everyone that he comes in contact with to grow and excel.

    If you are looking for both strategic and tactical execution, then Phil is your man."

    Ken Gamblin Publisher at Best Version Media
  • "Phil is a consummate home improvement sales and operations professional and leader.

    He excels at hiring, training, coaching, mentoring, and retaining sales professionals and the teams supporting them.

    Phil is a rare breed of expert who is equally a champion of the customer and the company at the same time. He deftly navigates with aplomb and with great leadership the slim common ground between sales and operations.

    He is fiercely organized and goal-orientated and has a phenomenal work-ethic coupled with highly effective communication skills.

    Any team and organization graced with his contribution, wisdom, and guidance is guaranteed to succeed in achieving any goal they set."

    Tommy Berbas, PMP Manager, Branch Operations at Sunrun
  • "Phil is a proven leader who has shown on several occasions that he can overcome any challenge and still perform at the highest level. Phil is able to handle the most complex selling situation as well as lead his people through the most complex sales process. I have been extremely impresed with Phil's professionalism, intelligence and leadership abilities. These talents help Phil to lead a new sales team in a new sales market for our organization and overcome every obstacle that has been placed in front of him. I consider it a privilege to have Phil as part of my team."

    Brian Alexson Vice President of Operations and SMART at Anticimex

"On The Shelf"

The Challenge Culture: Why the Most Successful Organizations Run on Pushback Business Read

by Nigel Travis, Chairman, Dunkin' Brands

The executive chairman and former CEO of Dunkin’ Donuts and Baskin Robbins reflects on the unique, results-oriented discipline he’s developed over decades of leadership, which provides a blueprint for any organization to achieve prosperity.

We live in an era in which successful organizations can fail in a flash. But they can cope with change and thrive by creating a culture that supports positive pushback: questioning everything without disrespecting anyone.

Wild Bill: The True Story of the American Frontier's First Gunfighter Western Themed Read

by Tom Clavin

The definitive true story of Wild Bill, the first lawman of the Wild West, by the #1 New York Times bestselling author of Dodge City.

In July 1865, “Wild Bill” Hickok shot and killed Davis Tutt in Springfield, MO―the first quick-draw duel on the frontier. Thus began the reputation that made him a marked man to every gunslinger in the Wild West.

Lean for Sales: Bringing the Science of Lean to the Art of Selling Sales Read

by Sean Gillespie

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers.

SPOTLIGHT: Phil DelNegro In The News

AQUA Magazine August 2019

Rising With The Sun by Eric Herman

Clearly, turning to the sun for renewable energy is on the rise.

Until recently, the pool and spa industry had mostly focused on passive solar water heating systems, which have been around for nearly 50 years with relatively steady but modest market penetration. That may have changed just over two years ago when solar manufacturer FAFCO introduced a line of systems called CoolPV, which combine both water heating and PV electricity generation in one panel.

While similar technology has been available in Europe for more than a decade, it is new to the U.S. market. According to Phil DelNegro, FAFCO’s vice president of sales and marketing, the concept has gained immediate and widespread acceptance.

“We’ve increased sales by more than 300 percent over last year and have signed up hundreds of dealers nationwide,” DelNegro says. “From a sales perspective, it’s taken off like gangbusters right from the start because it just makes sense for both homeowners and professionals. From a manufacturing standpoint we’ve had zero defects and zero performance issues. In fact, the product has performed far better than we anticipated.”

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