In the study of marketing best practices, it is wise for today’s professional to keep a keen eye on the generational differences within it’s customer base. The messaging directed towards Baby Boomers can be dramatically and sometimes fatally different than the messaging needed for Millennials as an example.

“In today’s divisive social and political climate, brands face unprecedented challenges when engaging with consumer audiences on social media. It’s true that speaking out has always been a gamble, but social’s ubiquity, vast reach and viral nature puts brands under a new global microscope. As hot-button issues dominate headlines, many brands have struggled to navigate today’s biggest, and sometimes most controversial, conversations…..”

SOURCE: https://sproutsocial.com/insights/data/championing-change-in-the-age-of-social-media/